caramel.
Caramel /kar-ə-məl/ are here to tell you a story through the brand Caramel is carefully curated and designed for our distinctive aesthetic and define to elevate, substructure and complement your wardrobe. Each capsule dropping exclusively with limited commodities we aim to create less and raise more awareness to our community. Our brand ethos centred around “slowing living” finding inner peace amongst the chaos to bring our community sense of mindfulness, comfort and empowerment.
The brand essence
"The brand is an ode to my younger self. I had the privilege growing up with such an amazing parents who never stop believing and supporting me. I always had a struggle growing up as a little brown girl and I was very insecure with my own skin colour, I grew up in an environment that vindicated lighter skin is the beauty standard. Caramel is a small reflection of myself, I wanted to create an Australian brand and community that encourage young woman to feel beautiful as they are. I also wanted to make every single one of you that enters our world to feel calm, safe and confident."..
Our collection designed and curated as an exclusive limited mini capsule and we are trying to produce as less as we possibly can. Caramel embodies simplicity and minimalism. Connecting movement, stillness and mindfulness through each of our collection. As a brand new label we are currently exploring on how to make changes and giving back to the community and the environment through the industry, that we are so excited to be partnering with in the future.
Christine x
Less is more
Caramel aim to keep each of our drop curated carefully and limited with natural fabric and dye to keep final product gentle to the environment, good for your skin and limit waste. We also incorporating compostable and carbon neutral mailers and packaging to reduce single use plastic.
Eco practices
When you purchase with us, your order will be carefully wrapped and shipped in recyclable packaging FSC certified & acid-free tissue paper & stickers made with recycled-papers and 100% home-compostable shipping mailer and is made from 70-80% PBAT (a co-polymer that is completely compostable) and 20-30% PLA (which is a fancy way of saying cornstarch) We are committed to reducing plastic waste and encourage our community to reuse it as much as possible.
